Despite major expansion during the 1990s, the U.S. candle market’s growth has dimmed slightly since 2003. The market, estimated at $2.3 billion in 2006, has experienced success across all consumer groups, but lower-cost alternatives and lack of brand distinction continue to plague the category. Even though sales have declined by more than 7% from 2005 to 2006, consumer usage has continued to soar. According to a new study by Mintel, 77% of consumers said they purchased a candle in 2006; that...